Beautiful websites and apps that move your business forward
From idea to launch, beautifully crafted digital experiences.
Previously Unknown is a one-person, remote studio based in Ōtautahi / Christchurch, working with clients across Aotearoa / New Zealand and internationally.
By keeping things lean, your investment is focused on craftsmanship and experience, resulting in better value, closer collaboration, and faster decision-making.
Christchurch mobile app developer building digital products that work beautifully for your business and your people.
Mobile app development for iOS and Android with native or cross-platform builds that feel fast, reliable, and intuitive.
Web application development with modern, responsive builds focused on performance and clarity.
Custom software development that fits your workflow, data, and operations.
Clean, human-centered interfaces that feel easy to use and easy to trust.
If you have an idea for improving how your business works, I can help you explore it and turn it into a real, working product.
My goal is simple: build software that genuinely helps your business and is easy for people to use.
With over 15 years of experience, I have built apps and websites for startups, enterprises, and a wide range of businesses in between.
From simple sites to complex multi-platform systems, every project gets the same level of care.
Products that feel refined, not just functional.
High-quality work without inflated agency fees. I focus on value, not overhead.
Every business is different. Your software should be too.
I specialise in building custom solutions that fit your processes, your customers, and your goals, whether that is a customer-facing app, an internal tool, or a full digital platform.
I take the time to understand what you actually need, then design and build around that.
I start by understanding your idea, your business, and your constraints.
I map out user flows and interfaces that are clear, usable, and visually strong.
I build clean, maintainable code with scalability and performance in mind.
I help you go live and stay supported as your product grows.
Modern tools have reduced the cost and timelines of app development. What used to take months can now be delivered in weeks, making quality apps more accessible for businesses of all sizes.
It depends on the scope. A basic app can take around 3–4 weeks, while more complex features and integrations will add time.
Yes. I build iOS and Android apps with native or cross-platform approaches depending on what suits your product best.
Yes. I build full platforms, including websites, databases, and backends, so your app can work seamlessly across devices.
Offshore teams can be risky for support and quality. Staying local means clearer communication, better accountability, and ongoing support long after launch.
Have an idea, a problem to solve, or a product to build? I would love to hear about it. No idea is too big or too small.